The Challenge
Ron Renaud coaches top-performing athletes, CEOs, government leaders and entertainers on how to make their lives the best they can be. Ron tapped elevé designs to create a brand and identity that would resonate with this niche audience and reinforce Ron’s philosophy of living fully and truly.
The Plan
Although Ron and Elevé Designs explored and researched the idea of a new name for his business, both agreed that Ron’s established reputation and personal brand as a life coach would be best served by his own name.
The Solution
Elevé created a logo that reflects Ron’s competence, sincerity and straightforward style. In order to address the common mispronunciation of his last name, elevé decided to accentuate the last syllable with graphical emphasis.
Elevé designs applied this new visual identity to Ron’s client discovery questionnaire, invoice design and marketing flyer.
Elevé helped Ron attract more clients online by developing a branded website featuring information about his coaching philosophy, a clear call-to-action and an interactive form with a reflective message that makes it easy for potential clients to contact him.
