The Challenge
School is Out has 30 years in the business of after care and supporting Educational programs n Albany. In the last 30 years the curriculum has evolved and the logo no longer represents the essence of School's Out Inc.
The Plan
Use imagery that does not limit this company's message to the public. Colorful, reserved but not too traditional. Needs to represent city, kids and education.
The Solution
After numerous rounds of discussion, School's Out decided to walk away from the "pencil" and bring in kids in different poses being active above a town-like skyline.
