The Challenge
Create a unique look and feel by designing a sell sheet collection for the marketing team of this company.
The Plan
This is a software company. It differentiates from others by the backend structure and its government contracts. Potential customers are truck company managers and owners, not drivers, therefore the image was driven away from the stereotyped flashy image associated with truck/truckers.
The Solution
A sober, discrete palette derived from the colors of the road and the original logo. A library of images was selected and a set of icons designed to complement the content.
