The Challenge
Gary Stine, the founder of Spoken Word Solution, was to speak at the B.O.S.S. conference in Rensselaer Polytechnic Institute. It was his first appearance at a this entrepreneurial gathering. He wanted to introduce himself to all 800 attendees in a personal way and to have them all keep his contact information.
The Plan
To make rack cards with the same information of the business cards, something easy to carry, but precise and short to read.
The Solution
The rack card design has Gary's portrait making it easy to connect his lecture to his face, and his information. These rack cards were printed in heavy stock, giving them a sturdy feeling, something that was intentionally done for the audience to feel the difference with other flimsy material that they would get at the conference.
